How One Man’s Determination Built a Multi-Million Dollar Roofing Empire

From Homeless to Roofing Empire

John Franco’s journey from homelessness to roofing success in leading one of Florida’s most successful roofing companies is nothing short of extraordinary. As the founder of GreenTek Roofing, Franco transformed his life through grit, hard work, and an unwavering commitment to excellence. Today, his company completes over 500 roofing projects annually, generating $15 million in revenue while fostering trust, creating opportunities, and giving back to the community. This inspiring story is a powerful reminder that with determination and purpose, no obstacle is too great to overcome.

The Inspiring Journey of John Franco

From Homeless to Roofing Empire

John Franco’s story is a testament to resilience and determination. From sleeping in his car to building GreenTek Roofing, a multi-million-dollar company, he proves that no challenge is insurmountable.

Today, his company completes over 500 roofing projects annually, generating $15 million in revenue. Franco’s journey isn’t just about roofing—it’s about transforming lives and creating opportunities for others to succeed.

The Secret to GreenTek’s Success

Building Trust, One Roof at a Time

At the heart of GreenTek Roofing’s growth lies a simple philosophy: “The more hands you shake, the more money you make.” By focusing on relationships and delivering exceptional quality, Franco has built a brand rooted in trust.

Whether it’s residential or commercial projects, GreenTek’s commitment to integrity and customer satisfaction has made them a leader in the Florida roofing market.

A Team-First Approach to Excellence

Leadership Through Service

John Franco leads by example, showing up early, staying present, and fostering a culture of accountability. His team isn’t just a workforce—they’re partners in building a legacy of quality and trust.

This leadership style has resulted in strong team retention, sustainable 20% annual growth, and a reputation for excellence that sets GreenTek apart from competitors.

Creative Strategies That Drive Growth

Innovation in Action

Franco’s approach to business development is anything but ordinary. From hosting lunch meetings with property managers to delivering cookies to potential clients, GreenTek Roofing excels at building relationships in unique ways.

By staying visible in the community and engaging authentically, GreenTek has become synonymous with reliability and trust, earning long-term partnerships and repeat business.

Empowering Lives Through Opportunity

Second Chances and a Better Tomorrow

John Franco believes in the power of second chances. His company actively hires individuals seeking to rebuild their lives, offering them the opportunity to grow through hard work and dedication.

GreenTek Roofing isn’t just about roofs—it’s about creating lasting impact. With every project, they build stronger communities, inspire transformation, and prove what’s possible when purpose meets opportunity.

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5 TIPS FOR CONSTRUCTION GROWTH

Achieve Multi-Million Dollar Growth with These Tips

Scaling a construction business requires strategic planning and execution. Our guide provides five actionable tips to help you achieve multi-million dollar growth. Learn how to enhance your business operations, leverage technology effectively, and position your company for long-term success.

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