Leadership, Strategy, and Creative Marketing in Action

From $0 to $20M: A Roofing Success Story in Five Years

In this inspiring story, Jake Hofer shares how his roofing company scaled from $0 to $20 million in just five years by focusing on leadership, operational efficiency, and innovative marketing strategies. By building a strong sales team, refining processes, and fostering a positive company culture, he overcame challenges and created a blueprint for sustainable growth. Through engaging storytelling, Jake highlights the importance of relationships, creativity, and a clear vision in achieving rapid success.

Construction tech talk logo

Starting From $0 and Scaling Rapidly

Building a Foundation for Success

The journey of Built Right Roofing & Construction began with a clear vision and determination to scale from $0 to $20 million in just five years. By focusing on strategic partnerships and leveraging industry expertise, the company laid a strong foundation for sustainable growth. Early milestones were achieved through a combination of hard work, adaptability, and a relentless commitment to excellence.

Leadership played a critical role in establishing a culture of accountability and innovation. By fostering a team-first mindset and setting clear goals, the company was able to overcome the challenges of starting from scratch. These foundational principles set the tone for their rapid success.

Driving Growth Through Dedicated Teams

Sales Team Excellence

A key driver of the company’s success was the development of a highly skilled and motivated sales team. By recruiting top talent and providing ongoing training, the team consistently delivered results that fueled the company’s rapid growth. Clear communication and performance-based incentives ensured alignment with the company’s objectives.

The sales team also prioritized building relationships with customers and maintaining trust throughout the sales process. This focus on customer satisfaction not only boosted revenue but also generated valuable referrals, creating a cycle of continued growth.

From $0 to $20m: a roofing success story in five years

Refining Processes for Rapid Scaling

Operational Efficiency

As the company grew, refining operational processes became a top priority. Streamlined workflows and efficient systems allowed the company to handle increased demand without sacrificing quality. Strong relationships with suppliers ensured timely delivery of materials, which was critical to maintaining momentum.

Scaling a business comes with its own set of challenges, but the company tackled them head-on by continuously improving its operations. By focusing on efficiency and consistency, they were able to maintain profitability while expanding their reach.

Leading by Example and Retaining Top Talent

Leadership and Company Culture

The leadership team emphasized the importance of leading by example, fostering a positive and supportive work environment. This approach not only motivated employees but also helped retain top talent in a competitive industry. A strong company culture became a cornerstone of their success.

By prioritizing employee satisfaction and creating opportunities for growth, the company built a loyal and dedicated workforce. This culture of collaboration and mutual respect contributed to higher productivity and long-term success.

Engaging Content and Brand Awareness

Creative Marketing Strategies

Marketing played a pivotal role in the company’s rapid growth, with a focus on creative and engaging content. By leveraging social media, video marketing, and storytelling, the company built a strong brand presence that resonated with their target audience. Creative branding efforts helped them stand out in a crowded market.

Customer testimonials, referral programs, and community engagement further enhanced their credibility and visibility. These strategies not only attracted new clients but also strengthened relationships with existing customers, driving long-term growth.

FREE RESOURCE TOOL FOR YOU​

Checklist: 10 Steps to Scale Your Roofing Business

A simple, actionable guide to help you grow and scale your roofing company effectively.

Best Construction Podcst

Construction Tech Talk

Stay informed and inspired with expert interviews and actionable advice on the latest trends and innovations in the construction industry. Tune into Construction Tech talk, the best construction podcast!

MASTER CONSTRUCTION CRM GUIDE

Streamline Your CRM Systems for Success

Managing customer relationships effectively is crucial for the growth of your construction business. Our comprehensive guide on mastering construction CRM systems provides you with the seven essential steps to successfully implement and optimize your CRM. Learn how to improve customer satisfaction, streamline communication, and boost sales efficiency.

Better Boss Services

Construction Fractional CTO Services

At Better Boss, we offer a comprehensive suite of services designed to empower construction businesses with the best technology solutions. Our expert team provides strategic guidance and practical implementation support, ensuring that your company leverages cutting-edge tools to enhance efficiency, improve client relationships, and drive growth. Explore our key service offerings below to understand how Better Boss can transform your construction operations.

Fractional CTO Services

Our Fractional CTO services provide expert guidance and strategic advice to help you implement the best technology solutions for your business. This includes:

  • Virtual CTO for construction companies
  • Part-time CTO services tailored to your needs
  • Interim CTO for temporary leadership
Technology & Software Consulting

Leverage our expertise in technology and software consulting to optimize your tech stack and drive efficiency. Our services include:

  • Construction technology consulting
  • Software selection and implementation
  • Digital transformation for construction
  • Best CRM for construction companies
  • CRM integration for seamless transitions
  • Custom CRM solutions tailored to your needs
CRM Implementation

Improve client relationship management with our CRM implementation services. We help you choose and integrate the best CRM for construction to ensure streamlined communication and data management.

  • Best CRM for construction companies
  • CRM integration for seamless transitions
  • Custom CRM solutions tailored to your needs
Construction Project Management Solutions

Streamline your project workflows with our construction project management solutions. We provide comprehensive support to implement and optimize project management software, ensuring your projects stay on track and within budget.

  • Project management software for construction
  • Customized workflow solutions
  • Project tracking and reporting tools

DISCOVER MORE ABOUT BETTER BOSS'S
CONSTRUCTION TECHNOLOGY SOLUTIONS

Explore Better Boss's Offerings

Explore the limitless possibilities and achieve greatness with Better Boss. Discover how our comprehensive solutions can address your specific needs and help your business grow. Book your complimentary discovery consulting call now.

Better boss official logo - fractional cto memberships for construction companies looking to become more efficient & profitable with the best cloud based construction management software, construction scheduling software, & so much more construction software!

Get In Touch

Drop a message

Have a question or need guidance on your construction company’s tech strategy? Better Boss is just a message away. Use the form below to send us your inquiries, and we’ll respond with the insights and information you need to move forward. Whether you’re considering membership options or require expert advice, we’re ready to assist you in navigating the path to technological excellence.

Headquarters

2932 Woodbriar Dr, Highlands Ranch, CO 80126

Phone Number

720-636-9500

Email Address

[email protected]